We help brands find their frequency and connect with their customers

We’re marketing strategists based in Brooklyn, NY.

Our services

Brand Positioning

Go-To-Market Strategy

Fractional CMO Services

Craft a differentiated brand identity and positioning strategy that resonates with customers.

Develop a thoughtful and actionable roadmap for successful market entry and expansion.

Strategic leadership, expertise, and execution to help you achieve your marketing goals.

We work with founder-led, VC-backed brands, from monthly retainers to workshops, to one-off engagements. We know startups need to move fast and often require flexibility and we're happy to adapt.

About us

Tara lives in Brooklyn, NY with the most beautiful dog in the world (unbiased opinion). She was previously Head of Marketing and a founding team member at First Person, a cognitive supplement brand that sold out within 4 months of launching. She has worked at early stage startups in wellness, retail and tech, taking companies from idea to reality. She holds an MBA from Wharton.

Tara Vaziri

Dani Cruz

Dani is Tara's neighbor and spends her weekends in the ceramics studio. Dani has worked across tech, VC, and consumer goods -- from YouTube to The Google Assistant (can you say "Hey Google"?) to Gradient Ventures. She's supported startups across beauty, edtech, and health & wellness, doing everything from launching new brands to leading teams for 1B+ user products.

Want to work together?

Let’s talk.